AREAS, as long as project sales continue; updates the monthly media plans, taking into account many criteria such as market conditions and the efficiency of the advertisements.
While providing budget increases in efficient media, we do not waste time with countermeasures that are found to be inefficient. In addition to the planning made, we incorporate the advertising channels that we believe will provide the newly discovered benefits into the media planning and measure their results.
AREAS will share its media plan and its results with the partner contractor to ensure that the budgets allocated for advertising are up-to-date and where the budgets are used and the company has up-to-date information on returns.
